Imperial Security provides SIA-licensed retail security guards for shops, department stores and shopping centre units across Hammersmith, covering the King Street shopping parade and the Livat Hammersmith centre as well as independent stores throughout W6.
Our guards support store managers, loss prevention teams and head office security leads by deterring shoplifting, managing entrances and helping keep staff and customers safe during trading hours. Whether you need a single guard for a boutique or a team covering a multi-floor store, we build the cover around your opening hours and footfall.
Hammersmith's retail trade sits across two distinct settings that each carry different risks. King Street runs for around a mile and a half as the borough's principal shopping street, mixing independent shops, convenience stores and licensed premises with chain retailers, while the Livat Hammersmith centre off King Street brings around two dozen stores, including large anchor units, under one roof with a covered footbridge link to the southern side of the town centre. Hammersmith BID coordinates a Business Crime Reduction Partnership for the area, running ShopWatch alongside a radio link into the town's CCTV network so that participating retailers can flag concerns to each other and to the police in real time. Our guards work within that same local environment, so cover is planned around the parts of the day when footfall and risk are highest rather than applied as a flat rota.
This mix of a busy high street and an enclosed shopping centre means a single retailer can face queue management at a till line, an entrance that needs watching during school-run hours, and a stockroom or delivery bay that needs monitoring, all in the same day. We staff to that reality rather than offering one generic retail guard package, and we adjust hours as your trading pattern changes through the year.
7 Day Rolling Contract
No hidden fees, hassle free, Flexible. Not locked into a long-term contract. Easy to scale up or down
Sector Specific Experience
Each security guard is selected based on experience relevant to that specific sector
Street Wise & Vigilant
Local, street-smart expertly trained to protect & deter threats. Confident & observant
| What Our Hammersmith Retail Security Service Provides
From compact King Street units to larger shopping centre floorplates, these are the duties our guards carry out on a typical Hammersmith retail placement.
Proactive loss prevention
Our guards patrol the shop floor and monitor CCTV to spot the early signs of theft, from casual shoplifting to organised teams working King Street and the shopping centre in turn, stepping in before stock walks out the door.
Customer safety and assistance
Guards are approachable as well as alert, giving directions inside larger units, helping with pushchairs and trolleys, and keeping the shop floor calm and welcoming during busy trading periods.
Incident response and management
When an incident happens, whether that is detaining a shoplifter, handling a medical emergency or defusing anti-social behaviour, our guards respond promptly, record the details and liaise with the local policing team when needed.
Visible deterrence and access control
A uniformed guard at the entrance is one of the strongest deterrents against theft and disorder. Our guards manage doorways and centre entrances so only genuine customers come through.
Stockroom and delivery bay checks
Backroom areas and delivery bays are common blind spots. Our guards carry out regular checks to protect stock during deliveries and quiet trading hours.
Opening and closing procedures
Guards can support secure opening and closing, checking premises before trade begins and after doors shut, so keyholders are never walking into an unchecked store alone.
| Who We Provide Retail Security For In Hammersmith
Hammersmith's retail mix brings together several types of buyer, each with a different pattern of risk.
Independent shops on King Street
Smaller retailers along King Street often run with limited staff on the shop floor, which leaves less capacity to watch the door and the till at the same time. A guard covers that gap during peak hours.
Shopping centre units
Stores inside Livat Hammersmith deal with heavier footfall and shared entrances, so guards need to coordinate with centre management and other tenants as well as protect their own unit.
Department and large format stores
Larger stores need guards who can cover multiple floors or departments, managing fitting rooms, high-value sections and multiple entrances as a single coordinated presence.
Convenience stores and off-licences
Late-opening convenience stores face a different rhythm of risk around closing time. Guards support staff during those hours and help manage till-area incidents.
We also support Hammersmith retailers who need cover during seasonal peaks, sale periods or store refits, alongside their year-round arrangement.
| The Security Problems We Solve In Hammersmith
Hammersmith's retail centre pulls in high footfall from three Underground and Overground stations, a major bus interchange and the Livat Hammersmith car park, which means a constant flow of shoppers and passers-through rather than a quiet, predictable pattern. Hammersmith BID runs a Business Crime Reduction Partnership with ShopWatch and a radio link into the town's CCTV network, which shows how seriously local retailers and the council treat these issues. Our guards work alongside that existing structure rather than in isolation.
Shoplifting and till-area theft
High footfall gives shoplifters cover to blend in with genuine customers. Our guards are trained to spot concealment behaviour and intervene appropriately, working within the law on detention and evidence.
Anti-social behaviour near entrances
Groups gathering near shop fronts and centre entrances can put off genuine customers and unsettle staff. A visible guard presence at the door manages this calmly without escalating the situation.
Aggression towards staff
Retail staff can face confrontation when challenging suspected theft or refusing service. Our guards support staff in these moments, taking the lead on de-escalation so employees are not left to handle it alone.
Stock loss during busy trading periods
Sale periods and weekend footfall spikes increase the opportunity for loss. Extra guard cover during these windows keeps deterrence visible when the risk is highest.
| Why Choose Imperial Security In Hammersmith
Local operating knowledge
We know the practical difference between running security on the open King Street parade and inside the enclosed Livat Hammersmith centre, and we brief guards accordingly rather than sending a generic retail guard to either setting.
We cover W6 and the wider Hammersmith postcode area, including King Street, Hammersmith Broadway and the surrounding side streets.
Guards who add to customer service
Our guards are trained in customer service as well as security, so they support your team's welcome rather than standing apart from it.
Vetting, licensing and insurance
Every guard we place on a Hammersmith assignment meets our company standards.
- Valid SIA licensing: appropriate to the role & verified qualifications
- BS 7858 compliant vetting: five-year employment & education history
- Enhanced DBS checks: The level appropriate for your sector
- Professional reference verification: All previous security employers
- Insurance: Public liability, employers' liability & professional indemnity
- First aid trained: Emergency response & CPR certified
- ACT counter-terrorism awareness training: Threat recognition & response certified
| How Our Hammersmith Service Operates
01
Site assessment
We visit your store to look at entrances, blind spots, CCTV coverage and peak footfall times before proposing a plan.
02
Tailored proposal
We set out guard numbers, hours and duties matched to whether you trade on King Street or inside the shopping centre.
03
Guard selection
We match guards with relevant retail experience to your store type and brief them on your specific layout and procedures.
04
Onboarding and integration
Guards are introduced to your team, connected into the Hammersmith BID radio and CCTV link where relevant, and given clear reporting lines.
05
Ongoing deployment
Guards patrol, monitor and respond daily, with hours reviewed as your trading pattern changes through the year.
06
Regular review
We check in regularly to confirm the cover still fits your store, adjusting for seasonal peaks or changes to your unit.
Get your free Hammersmith retail security quote
Send us your store address or postcode, the type of unit, when you need cover to start, the hours required, the number of entrances, and what prompted the enquiry, and we will put together a proposal.
Call us on 0208 088 2878, or send your details through the quote form and we will come back to you with a written proposal.
Related services and nearby areas
See our full service page on retail security, or other cover in the area: all Hammersmith security services, corporate security in Hammersmith, key holding in Hammersmith, retail security in Chiswick, retail security in Shepherd's Bush, retail security in Barnes.